The Industrial Product Design study program is an exciting major because it will always meet and cooperate with other fields of science to create many new inventions which are needed by society. Therefore, the Industrial Product Design study program that has been established since 1993 dominantly concentrates on developing its students’ passions for things they like. Starting from those passions, the students who join this major will be led to see the opportunity to create product designs that have worthiness from industrial and economical points of view. The Industrial Product Design study program in Itenas is an interesting field for creative people because it has a very wide scope. For those who love to produce creativity, this field will suit them. Industrial Product Design is commonly called Product Design or Industrial Design in the international language. Generally, the scope of Industrial Product Design is started with the things that people use, such as jewelry, watches, glasses, and shoes to the things around them, such as faucets, plates, spoons, chairs, closets, and vehicles (cars, trains, or planes). An industrial product designer certainly is not obliged to master all of them. Basically, he/she can choose what commodity he/she will concentrate on: whether he wants to be a shoe designer, car designer, or jewelry designer.

THE VISION OF THE PRODUCT DESIGN STUDY PROGRAM OF ITENAS 2015-2020

“To become a well-known study program in industrial product design which prioritizes the quality of design science, professionalism integrity, entrepreneurship, and high innovation, which all of them actively play their roles in strengthening the competitive power and intensive development in the global and national scope.”

THE MISSIONS OF THE PRODUCT DESIGN STUDY PROGRAM OF ITENAS

1. Conducting educational activities in product design which focuses on current product design problem-solving, which is integrated to research and community service activities.
2. Developing research in the product design field through social-cultural and social-economic studies based on Indonesian cultural values.
3. Reinforcing the roles of the lecturers and students in community service activities which are synergic with the development of product design science and the appliance of research results for the benefit of Indonesian society.
4. Developing the potential of entrepreneurship in the product design field to build intensive prosperity.
5. Conducting good cooperation with the public, industrial parties, professional associations, government, and other universities which gives advantages for both parties in the product design field.